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Investigation 2: “Male Lifestyle Guru” Personas

This is the second investigation in ISD’s Pulling Back the Curtain series which explores different aspects of YouTube’s recommendation algorithm. The series consists of four separate investigations examining the recommendations sent to eight U.S.-based YouTube accounts registered with varying ages, genders, and interests over one month. This report examines the recommendations sent to two accounts with an interest in "male lifestyle gurus”.

Investigation 1: Teenage Gamer Personas

This is the first investigation in ISD’s Pulling Back the Curtain series which explores different aspects of YouTube’s recommendation algorithm. The series consists of four separate investigations examining the recommendations sent to eight U.S.-based YouTube accounts registered with varying ages, genders, and interests over one month. This report examines the recommendations sent to two teenager accounts with an interest in gaming.

Shared Endeavour Fund: Theory of Change

The Theory of Change for the Shared Endeavour Fund was crafted to guide the design, delivery, and evaluation of the fund, unpacking the causal processes, assumptions & evidence supporting its implementation and outcomes.