Communications & Campaigns
For over a decade, ISD has been at the forefront of combining credible voices with tech and communications support in order to scale-up successful counter-narrative creation and dissemination.
Our programmes seek to innovate and build the infrastructure to empower civic response to the ever more sophisticated communications machineries of those that seek to divide.
Our work seeks to understand and respond to the ways in which extremists use the Internet, social media and new technologies to spread propaganda. Through this work, we build the capacity of frontline practitioners and grassroots networks to counter the messaging of extremists, providing data insights, training and ad-tech marketing and communications support.
By working with civil society actors and credible voices, we empower them to disrupt and undermine extremist messaging online, sustaining a cycle of innovation and learning.
The Campaign Toolkit is first and foremost a free resource for individuals and organisations eager to learn more about online and offline campaigning for social good and community cohesion. The toolkit offers a wide range of resources on campaign development, how to best leverage ad grants from the GIFCT platforms to increase visibility of campaigns, and how to measure and evaluate impact.
The interactive toolkit designed to guide users through a comprehensive but accessible campaign development and delivery process. This involves three distinct steps:
- Plan: users are guided through the process of campaign strategy development, including identifying a theme and the audience they want to reach
- Produce: users are guided through important decisions around types of content and distribution methods, while being reminded to always think about their campaign objectives
- Promote: the final step supports users in the deployment and amplification of their campaigns.
A showcase of best practices
To inspire others, the Campaign Toolkit also highlights historic and existing best practice examples of social good campaigns. Examples included in the toolkit span the globe and range from online to offline activities, from campaigns countering specific neo-Nazi ideology to those addressing broader hate speech, from video content to text-based campaigns, and more. Users can also submit their campaigns to be showcased.
ISD’s Innovation Hub is designed to connect and grow networks of credible voices online in order to scale-up counter-narrative creation and dissemination globally. The Innovation Hub is built around partnerships and collaborations, allowing the right expertise and tools to be applied appropriately across a spectrum of counter-narrative and counter-speech content.
We work with and support local partners across the world to develop these data-driven campaigns. Rather than creating one-off research and community programmes, we focus on creating replicable models based on potential scale and impact. The Innovation Hub ensures that the cycle of learning and action builds scale and impact for those in the trenches of the battle of ideas.
ISD’s Communications and Campaigns team
Zahed Amanullah
Resident Senior Fellow, Networks & Outreach
Kelsey Bjornsgaard
Director of Practice, Strong Cities Network
Jennie King
Director of Climate Disinformation Research and Policy
Charlotte Moeyens
Senior Manager, Networks & Civic Action
Charlotte Moeyens
Senior Manager, Networks & Civic Action