Communications & Campaigns

For over a decade, ISD has been at the forefront of combining credible voices with tech and communications support in order to scale-up successful counter-narrative creation and dissemination.

Our programmes seek to innovate and build the infrastructure to empower civic response to the ever more sophisticated communications machineries of those that seek to divide.

Our work seeks to understand and respond to the ways in which extremists use the Internet, social media and new technologies to spread propaganda. Through this work, we build the capacity of frontline practitioners and grassroots networks to counter the messaging of extremists, providing data insights, training and ad-tech marketing and communications support.

By working with civil society actors and credible voices, we empower them to disrupt and undermine extremist messaging online, sustaining a cycle of innovation and learning.

The Campaign Toolkit is first and foremost a free resource for individuals and organisations eager to learn more about online and offline campaigning for social good and community cohesion. The toolkit offers a wide range of resources on campaign development, how to best leverage ad grants from the GIFCT platforms to increase visibility of campaigns, and how to measure and evaluate impact.

The interactive toolkit designed to guide users through a comprehensive but accessible campaign development and delivery process. This involves three distinct steps:

  • Plan: users are guided through the process of campaign strategy development, including identifying a theme and the audience they want to reach
  • Produce: users are guided through important decisions around types of content and distribution methods, while being reminded to always think about their campaign objectives
  • Promote: the final step supports users in the deployment and amplification of their campaigns.

A showcase of best practices
To inspire others, the Campaign Toolkit also highlights historic and existing best practice examples of social good campaigns. Examples included in the toolkit span the globe and range from online to offline activities, from campaigns countering specific neo-Nazi ideology to those addressing broader hate speech, from video content to text-based campaigns, and more. Users can also submit their campaigns to be showcased.

ISD’s Innovation Hub is designed to connect and grow networks of credible voices online in order to scale-up counter-narrative creation and dissemination globally. The Innovation Hub is built around partnerships and collaborations, allowing the right expertise and tools to be applied appropriately across a spectrum of counter-narrative and counter-speech content.

We work with and support local partners across the world to develop these data-driven campaigns. Rather than creating one-off research and community programmes, we focus on creating replicable models based on potential scale and impact. The Innovation Hub ensures that the cycle of learning and action builds scale and impact for those in the trenches of the battle of ideas.

Introducing the Campaign Toolkit, Paris, France, 2019

Latest Communications & Campaigns Publications

Click here for more related ISD Publications

ISD’s Communications and Campaigns team

Zahed Amanullah
Read Bio
Zahed Amanullah

Resident Senior Fellow, Networks & Outreach

×
Zahed Amanullah
Zahed Amanullah

Resident Senior Fellow, Networks & Outreach

Zahed Amanullah is a Resident Senior Fellow at ISD, leading on ISD’s civil society engagement, communications, and partnerships, coordinating the public and private sectors with activists, frontline workers, and relevant civil society networks. He has worked closely with Google.org to support British and European civil society organisations through the Innovation Fund, the Shared Endeavour Fund, and the Google Impact Challenge on Safety. He has given testimony to the UK and European parliaments and has been featured at the BBC, NPR, Channel 4, Sky News, the Guardian, CNN International, The New York Times, Wall Street Journal, Washington Post, Le Monde Diplomatique, and Newsweek, among others. He has co-authored the ISD reports The Impact of Counternarratives, Between Two Extremes: Responding to Islamist and tribalist messaging online in Kenya during the 2017 elections, and The Innovation Fund to Counter Hate and Extremism in the UK. He holds a BS from the University of California, Berkeley and a Diploma in Management from the University of Bath.
Kelsey Bjornsgaard
Read Bio
Kelsey Bjornsgaard

Head of Capacity Building and Campaigns

×
Kelsey Bjornsgaard
Kelsey Bjornsgaard

Head of Capacity Building and Campaigns

Kelsey Bjornsgaard is the Head of Capacity Building and Campaigns at ISD, leading the development of capacity building models to enhance locally led approaches to preventing and countering violent extremism. She works closely with youth, civil society, and local government actors to build critical capacities and drive cross-sectoral coordination to promote community-based solutions on a global scale. Kelsey led the development and delivery of ISD’s flagship youth programmes, YouthCAN and Young Cities, training more than 750 young activists and facilitating 75 youth-led initiatives to counter hate, polarisation and extremism across Europe, Africa, Australia, South Asia, and the MENA Region. She frequently advocates for the role of young people in P/CVE in international forums and has given voice to the needs of activists as a co-author of the ISD reports YouthCAN: The Many States of Activism and No Platform for Old Men, Barriers to Online Youth Civic Engagement and P-CVE in Europe. Kelsey holds a Masters in International Conflict Studies from King’s College London and a Bachelors in European Studies from the University of Oklahoma.
Jennie King
Read Bio
Jennie King

Head of Civic Action and Education

×
Jennie King
Jennie King

Head of Civic Action and Education

Jennie King is Head of Civic Action and Education, leading efforts to translate ISD's digital research into frontline programming and response. She co-authored the current 'Be Internet Citizens' curriculum, formally accredited for UK schools, and provides regular briefings for UK government departments and regulators, UNESCO and parallel European/US bodies on systemic approaches to media literacy. Jennie also oversees ISD's growing portfolio on Climate Mis- and Disinformation, supporting a coalition of 30+ organisations worldwide to identify, analyse and counter related harms. Her writing and commentary has been featured by the BBC, The Guardian, Channel 4 News, Tortoise Media and NPR, amongst others. Jennie previously served as MENA Regional Director Arts, Assistant Country Director Egypt and Country Director Hungary for the British Council, the UK’s international body for cultural relations. She read Arabic and Spanish at Pembroke College, Cambridge, receiving a Foundation Scholarship and the Marie Shamma’a Frost Prize for Oriental Studies.
Cooper Gatewood
Read Bio
Cooper Gatewood

Senior Digital Research Manager

×
Cooper Gatewood
Cooper Gatewood

Senior Digital Research Manager

Cooper Gatewood is a Senior Digital Research Manager within ISD’s Digital Research Unit, focusing on quantitative research into the spread of hateful and polarising narratives online, and how they are leveraged by extremist actors. Cooper is currently contributing to ISD’s research on disinformation campaigns, particularly those aimed to influence and disrupt election processes. He also manages on the Online Civil Courage Initiative in France, coordinating activities to support civil society’s response to hate and extremism online. In addition, Cooper conducts ongoing evaluation of a number of ISD’s programmes, including Be Internet Citizens and Young Digital Leaders. Cooper also develops monitoring and evaluation frameworks for a number of ISD’s education projects. Previously, Cooper worked at Portland, where he advised clients from the non-profit and government sectors on their media engagement and social media strategies. He is the co-author of ISD reports The Boom Before the Ban: QAnon and Facebook, La pandémie de COVID-19: terreau fertile de la haine en ligne, Fostering Civic Responses to Online Harms, Promouvoir le civisme en ligne face aux malveillances à l’ère du numérique, Disinformation briefing: Narratives around Black Lives Matter and voter fraud, Mapping hate in France: A panoramic view of online discourse, and Building Digital Citizenship in France: Lessons from the Sens Critique project. Cooper holds a Masters of International Affairs from Columbia University and a Masters of International Security from Sciences Po and is fluent in Spanish and French, as well as speaking proficient Japanese.
Charlotte Moeyens
Read Bio
Charlotte Moeyens

Senior Manager, Networks & Civic Action

×
Charlotte Moeyens
Charlotte Moeyens

Senior Manager, Networks & Civic Action

Charlotte Moeyens is a Senior Manager, Networks & Civic Action, at ISD, sitting in the central Resources and Methods team to support with the collation and distribution of counter-extremism best practice, overseeing the development and international delivery of training modules, materials and resources for practitioners and civil society. She has supported the delivery of the Google.org Impact Challenge on Safety in Europe, Africa Online Safety Fund and Mayor of London’s Shared Endeavour Fund. Most recently, she is working with the McCain Institute to develop and build the capacity of a US Prevention and Intervention Practitioners Network. Charlotte also forms part of the Strong Cities Network's (SCN) Central Management Unit, and is co-author of the SCN's Multi-Agency Models for Preventing Violent Extremism: A Guidebook for Bangladesh, as well as ISD reports YouthCAN: The Many States of Activism and Women, Girls and Islamist Extremism.
Jasmeet Sahotay
Read Bio
Jasmeet Sahotay

Communications Manager

×
Jasmeet Sahotay
Jasmeet Sahotay

Communications Manager

Jasmeet is the Communications Manager for the Strong Cities Network, driving forward the implementation of its new digital communications and branding strategy. He previously steered the development of Young Cities' brand and digital identity, and led YouthCAN's capacity-building of young activists in South Asia, overseeing the launch of 11 counter-narrative campaigns in Pakistan. He is the lead author of the ISD report Voices of Pakistani Youth: Lessons for Civil Society in the Development of Effective Counter-Narrative Campaigns. He holds a Masters in International Law, Security and Terrorism from the University of Nottingham, and a Bachelor’s degree in Philosophy & Politics from the University of Leeds.