New findings from ISD and the Antisemitism Policy Trust show that teenagers can be directed to antisemitic content within hours of using TikTok and Rumble. Based on 10 sock puppet accounts registered as 15-year-olds with varied political leanings, exposure proved effectively unavoidable—even without active searches by the users. Across 14 days, the accounts encountered thousands of videos on both platforms. Additionally, interactive features such as stickers, sounds and comment sections on TikTok bridged seemingly benign videos to more overt antisemitic content including Holocaust memes, neo-Nazi imagery and far-right codes.

Our joint report, covered by The Telegraph, underscores the role of recommendation algorithms in accelerating exposure. While TikTok pathways often begin with mainstream content before escalating, Rumble exposes users to overt antisemitism from the outset. These findings raise concerns about enforcement and the need for stronger, systemic platform interventions.

Jacob Davey, ISD’s Director of Policy and Research for Counter-Hate, said to The Telegraph: “The fact that it takes a mere matter of hours for young people to be fed antisemitic hate by TikTok’s algorithm is particularly concerning, especially given the current surges in antisemitism globally”. The report comes after a series of recent attacks in the UK, including the stabbing of two Jewish men in north London last week.

The full article is available on The Telegraph.