Given the proliferation of violent extremist content online in recent years, developing effective counter-narratives – messages that offer a positive alternative to extremist propaganda, or deconstruct or delegitimise extremist narratives and challenge extremist ideologies – is an increasingly necessary alternative to online censorship.
This Handbook has been funded with support from the European Commission. It was created by the Institute for Strategic Dialogue (ISD) to help anyone looking to evaluate their counter-narrative campaigns, and is intended as a beginner’s guide for those with little or no previous experience of counter-narrative campaign evaluation. It can also be used alongside ISD’s freely available online Counter-narrative Toolkit and ISD’s Counter Narrative Handbook.