The Iranian-backed Houthi militia in Yemen is waging a propaganda war against Saudi Arabia.

ISD Research Chair in Global Islamism & Counterterrorism Moustafa Ayad spoke to The New York Times about how this propaganda is replicating Iran’s newly established tactics. He highlighted how the Houthis have linked the rulers of Saudi Arabia to the Houthis’ core enemies, the US and Israel.

“Now, they are very specifically singling out Saudi Arabia” and “almost laser-focused on decimating” the reputation of the country’s de facto ruler, Crown Prince Mohammed bin Salman, Moustafa explained.

Moustafa also explained that the content that has emerged since the civil war in Yemen reignited in August is “essentially a mimicking of the Iranian approach” to propaganda.

The full article is available on The New York Times.