The far right is placing a stronger emphasis on physical appearance, increasingly relying on a network of social media influencers to spread their message. 

ISD’s Hannah Rose spoke to The Telegraph about the far right’s motivations behind placing photogenic women at the forefront of their movement. 

“Across society more broadly, the more glamorous you are, the more desirable you seem, the more likes you tend to get, and the more of a following you tend to build,” Hannah said. “It likely also has some ideological backing in the movement more broadly, which sees the role of women as something which should be aesthetically pleasing.” 

Hannah explained that the far right’s leveraging of female influencers may also be motivated by filling a gap in the market, as the movement can gain money through sponsored posts. 

The full article is available on The Telegraph.