To accomplish our objectives, ISD operates in a series of parallel, yet interconnected, work streams. Each work stream informs the next and forms an iterative process where learnings are aggregated and applied to future efforts. These work streams consist of the following:
Research & Insight: ISD research combines in-depth analysis of audience, networks and content to accurately interpret the threat of extremism online and oﬄine. Our research has been consistently ahead of the curve, predicting developments in extremism and informing responses to emerging challenges. It has helped to reveal previously unseen challenges, enabling us and others to design and evaluate eﬀective and forward thinking programmes. Click here to learn more.
Civil Society Networks: Extremism is a global phenomenon that is ill served by top-down approaches. We work to empower and facilitate civil society, fostering networks of independent, community groups and influencers to take the lead at the front lines, applying their granular expertise and credibility in a way that delivers impact at scale. Click here to learn more.
Communication & Technology: We have pioneered the application of data, technology and marketing tactics to mount a proportional response to extremist propaganda and messaging. Our proprietary inﬂuencer mapping tools inform how content is created, targeted, and measured for impact. Our programmes seek to innovate and build the technology and communications infrastructure to empower civic response to the ever more sophisticated communications machineries of those that seek to divide. ISD leads major innovative programmes with Facebook, Google and Microsoft and works to inform policy and practice in relation to online hate speech, polarisation, misinformation, extremism and terrorism. Click here to learn more.
Education: ISD’s innovative global education programmes and resources build the resilience of young people to hate speech, misinformation and extremism through the development of vital skills, from critical thinking to social and emotional learning, on and offline. Our research has shown that education plays a critical role in undermining the appeal of propaganda, hateful and extremist ideologies, disrupting their impact at the roots. Click here to learn more.
Policy & Advisory: ISD provides strategic advice, policy support and training to over 44 governments and 120 cities worldwide, providing expertise and best practice to policy-makers and practitioners to optimise counter-extremism and integration policies and programming. ISD also provides high-level digital policy input to the tech sector to harmonise eﬀorts with governments and civil society. Click here to learn more.