Head of Digital Analysis Unit
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Melanie Smith is Head of ISD’s Digital Analysis Unit, which combines large-scale social media data collection and advanced open-source investigation techniques to study disinformation, hate, and extremism. Melanie leads a team of digital analysts to deliver public research on topics like state-sponsored information operations, public health misinformation, and online conspiracy movements.
Melanie was previously the Director of Analysis at US social media analytics firm Graphika, where she oversaw the production of strategic intelligence on a range of online harms to Silicon Valley clients and academic partners. This research was presented to the World Health Organization and the US House Intelligence Committee, and covered by media outlets such as NPR, CNN, and the Washington Post. Melanie is also an Associate Fellow at the International Centre for the Study of Radicalisation based at King’s College London.
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