SCN Publications Resources Digital Dispatches

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Pulling Back the Curtain: An Exploration of YouTube’s Recommendation Algorithm

This is the executive summary of ISD’s Pulling Back the Curtain series which explores different aspects of YouTube’s recommendation algorithm. The series consists of four separate investigations examining the recommendations sent to eight U.S.-based YouTube accounts registered with varying ages, genders, and interests over one month. This report summarizes the findings across all four investigations and provides an overview of the project and platform policy recommendations.

Investigation 4: Spanish-Language News Consumers

This is the fourth investigation in ISD’s Pulling Back the Curtain series which explores different aspects of YouTube’s recommendation algorithm. The series consists of four separate investigations examining the recommendations sent to eight U.S.-based YouTube accounts registered with varying ages, genders, and interests over one month. This report examines the recommendations sent to two accounts with an interest in Spanish langauge news.

Investigation 3: Mommy Vlogger Personas

This is the third investigation in ISD’s Pulling Back the Curtain series which explores different aspects of YouTube’s recommendation algorithm. The series consists of four separate investigations examining the recommendations sent to eight U.S.-based YouTube accounts registered with varying ages, genders, and interests over one month. This report examines the recommendations sent to two accounts with an interest in Mommy vloggers.

Investigation 2: “Male Lifestyle Guru” Personas

This is the second investigation in ISD’s Pulling Back the Curtain series which explores different aspects of YouTube’s recommendation algorithm. The series consists of four separate investigations examining the recommendations sent to eight U.S.-based YouTube accounts registered with varying ages, genders, and interests over one month. This report examines the recommendations sent to two accounts with an interest in "male lifestyle gurus”.

Investigation 1: Teenage Gamer Personas

This is the first investigation in ISD’s Pulling Back the Curtain series which explores different aspects of YouTube’s recommendation algorithm. The series consists of four separate investigations examining the recommendations sent to eight U.S.-based YouTube accounts registered with varying ages, genders, and interests over one month. This report examines the recommendations sent to two teenager accounts with an interest in gaming.

Shared Endeavour Fund: Theory of Change

The Theory of Change for the Shared Endeavour Fund was crafted to guide the design, delivery, and evaluation of the fund, unpacking the causal processes, assumptions & evidence supporting its implementation and outcomes.