17 February 2022
Identitarian rhetoric is more visible than ever in French public discourse, amplified by supporters of presidential candidate Eric Zemmour. In the lead-up to Zemmour’s candidacy announcement in November 2021, ISD analysts documented identitarians pegging their ideals to other conspiracy movements as well as coordinating campaign support across Facebook, Twitter and Instagram. These platforms were often used as gateways to the more permissive Telegram.
The dangers of identitarian narratives and tactics are evidenced by the recent proscription of Generation Identity, as well as the movement’s promotion of racist conspiracy theories and policies. Identitarianism’s ascendance in the political sphere is cause for concern.
The impact of the right-wing extremist identitarian ideology on French society has been a growing concern for French authorities. Founded in France in 2003 by Bloc Identitaire, Identitarianism is an ethnonationalist movement which promotes concepts such as ‘remigration’ and the ‘Great Replacement’ conspiracy theory. Members regularly conduct anti-migrant operations in Europe.
In March 2021, the French government proscribed Generation Identity, a youth faction of the identitarian movement. Social media companies followed suit, taking steps to de-platform key identitarian figures such as Thais d’Escufon. Identitarian influencers banned from mainstream platforms have either migrated to less moderated alternative social media services, or are attempting to resurface accounts on mainstream platforms.
While some efforts have been made to curb identitarian activities online, identitarian ideology has continued to spread into the mainstream. The Great Replacement conspiracy first theorised by French author Renaud Camus and later absorbed into identitarianism, started out as a fringe concept but has seeped into the mainstream of French public discourse. In October 2021, a poll showed that over 60% of the French population believed the Great Replacement to be real. The far-right polemicist, journalist and now aspiring presidential candidate Eric Zemmour, has been promoting identitarian concepts for years, including the Great Replacement theory which now plays a central part in his election. Zemmour is projected to garner up to 14% of the vote.
From May to November 2021, ISD researchers analysed the mobilisation of French identitarians on three social media platforms (Twitter, Facebook, Instagram), as well as on the messaging app Telegram to understand the nature and dynamics of identitarian discourse online. The full report is available here.
Key Research Findings:
- Between May and November 2021, ISD observed an increase in identitarian activity, especially from September with a 50% increase on Instagram, as rumours surrounding Eric Zemmour’s presidential candidacy gained momentum.
- On Telegram, the identitarian movement has been actively promoting Zemmour’s campaign and coordinating activities to spread its ideas in the mainstream of French public discourse.
- On Facebook and Instagram, a limited number of accounts (Six on Facebook and 11 on Instagram) are responsible for 85% of the total interactions generated by all the accounts studied, showing the role of a small number of active entities in driving identitarian mobilisation.
- Opposition to health restrictions and anti-vaxx conspiracies were among the main narratives promoted across Facebook, Instagram and Twitter, by identitarian accounts, highlighting the intersection between the far-right and conspiracy movements.
- On Facebook and Instagram, our analysts found that identitarians are promoting both ‘femonationalist’ rhetoric – co-opting feminist rhetoric to support anti-Islam narratives – and topics connected with the anti-feminist manosphere, highlighting contradictions on gender issues in the French identitarian movement.
- On Facebook, Instagram and Twitter researchers found very limited evidence of counter speech or ideological counter-mobilisation, which suggests that identitarian content primarily reaches supporters of the movement on social media.
- Identitarian influencers are using platforms like Instagram to redirect users to platforms with limited content moderation policies like Telegram, where more extremist views are shared.
ISD conducted its study of identitarian mobilisation online from May 2021 to November 2021. To conduct this analysis, researchers created lists of Twitter accounts, Facebook pages and Instagram public accounts affiliated to the French identitarian movement or sharing identitarian content. Using social media listening tools, researchers analysed the content produced by these entities, and found a total of 101,000 tweets, 7,000 Facebook posts and 1,900 Instagram posts, created by 69 Twitter accounts, 40 Facebook pages and 40 Instagram accounts. Using ethnographic methods, ISD researchers also investigated the use of Telegram by identitarian influencers and channels.
Identitarians increase their online activities in the lead up to the Zemmour candidacy announcement
On Facebook, the main peak of discussion occurred between 6 and 12 June, with a total of 375,000 interactions. Our analysts found 6 pages to be responsible for 95% of the interactions over this time period, which demonstrates that very few key actors are responsible for spreading identitarian ideas on Facebook.
On Instagram, the volume of publications by accounts in our identitarian seed list showed a 50% increase from September 2021, an increase in volume that continued throughout October and November. Analysis of the highest performing posts in September and October shows this phenomenon is tied to the mobilisation on Instagram around the Zemmour candidacy.
Identitarians mobilise around topics overlapping with conspiracy theories and femonationalists
ISD analysts studied and categorised the 100 most shared posts on Twitter, Facebook and Instagram produced by identitarian actors.
|Identitarian themes (anti-Islam, anti-immigration etc.)||60%||49%||25%|
|Attacks against political opponents||12%||8%||26%|
|Anti-health restrictions and anti-vaccine content||5%||3%||9%|
|General news coverage||16%||4%||28%|
|Topics related to the manosphere||2%||18%||0%|
While opposition to immigration and multiculturalism were the most common topics of discussion for the identitarians, our analysts also identified a significant proportion of femonationalist content, showing that identitarians are co-opting feminist rhetoric to promote anti-immigration and anti-Islam ideas and broaden their appeal.
Anti-vaccine content and anti-health restrictions represented a notable sub-set of identitarian content, highlighting the intersection between far-right identitarian mobilisation and conspiracy theories surrounding the pandemic during the election campaign.
Researchers also found that identitarian actors are using various news items to promote their anti-migrant rhetoric, including the Afghan crisis and the crisis at the Polish border. Identitarian accounts are leveraging these events to spread fear, reinforcing the idea of a supposed refugee invasion and/or Islamisation of Europe.
In the Twitter dataset specifically, we found that peaks of discussion when looking at the use of identitarian terms were correlated to media interviews of Eric Zemmour on popular radio or TV shows. On 18 October, there was a 150% increase in the use of the term Great Replacement which was tied to the Duhamel and Zemmour debate on BFMTV. Again, on 1 and 2 November there was an increase of 170% of the hashtag #greatremplacement on Twitter after an interview of Zemmour on Cnews in which he promoted the ‘Great Replacement.’
Identitarians use Telegram to coordinate activities and redirect users from mainstream social media platforms
As identitarian figures have been suspended from some mainstream social media platforms, they have turned to alternative online spaces to communicate with their audiences. ISD researchers analysed the tactics used by former spokesperson of the French branch of Generation Identity, Thais d’Escufon, across various platforms.
Since the proscription of Generation Identity by the French government in March 2021, Thais d’Escufon has described herself as “a right-wing youtuber” and influencer, and has used alternative platforms like Telegram to promote identitarian ideas. In her Telegram channel, d’Escufon has outlined her strategy for using different social media platforms to advance her ideas, accusing mainstream platforms of censorship. Both Twitter and Tiktok have deactivated her accounts, and Instagram and Youtube have temporarily suspended her channels.
With her Instagram account re-instated, d’Escufon uses the platform to recruit new followers and redirect them to Telegram, using Instagram as a more ‘moderate’ window into a more extremist online space. In September 2021, the far-right influencer posted a Reel on Instagram encouraging her followers to value their “European heritage.” This Reel was then reposted in her public Telegram channel with a longer explanation referencing new-right thinker Guillaume Faye who conceptualised the idea of an imminent civilisational war. Thais d’Escufon also uses her Telegram channel to redirect her followers towards other far-right and identitarian figures, such as Austrian identitarian Martin Sellner, as well as other alternative online spaces such as Gettr or Odysee.
Identitarians are coordinating activities to boost Zemmour’s candidacy on Telegram
ISD researchers also analysed how identitarians are using Telegram to boost Zemmour’s presidential campaign. Researchers identified a total of 23 identitarian public channels, including channels belonging to identitarian public figures and influencers, media outlets, and youth organisations based in several French cities. We found that:
- over half of the identitarian channels studied (52.2%) openly supported Zemmour’s campaign;
- nearly a third (30.4%) didn’t mention Zemmour but openly mobilised around key topics developed by Zemmour; these channels mostly belonged to youth organisations and local events and activities;
- 17.4% of channels weren’t active during the research period (these were all channels linked to Generation Identity, which was proscribed by the French government in March 2021).
Several identitarian channels openly called on their followers to take action to support Zemmour by mobilising off- or online. For instance, messages in several channels encouraged members to attend Zemmour’s first campaign rally in Villepinte (Paris) on 5 December 2021, where far-right groups and pro-Zemmour protesters ended up being involved in violent incidents. An identitarian youth group also shared an online poll held by weekly magazine Le Point about Zemmour’s credibility as a candidate, encouraging members to vote and boost Zemmour’s profile in mainstream media and polls.
This investigation has established the French identitarian movement is increasingly active on social media by occupying the space and catering for different audiences across multiple platforms. Their online mobilisation has been galvanised by the Zemmour presidential bid, as they perceive the candidate who claims France is engaged in a civilisational war as the ultimate identitarian presidential candidate, especially because of his years contributing to the mainstreaming of their ideas, first through his media presence and now by putting their stances at the top of his campaign agenda. The Zemmour campaign’s recent recruitment of Damien Rieu, a major figure in the French identitarian movement, only corroborates this trend.
The relative diversity of topics covered by this movement, their co-optation strategies and their inherent contradictions (notably on gender issues) could represent opportunities to expose their weaknesses and challenge their narratives.
As several identitarian actors have seen their social media accounts temporarily suspended or deleted, the identitarian movement in France has adapted by switching opportunistically between mainstream platforms and alternative online spaces in order to continue engaging with their community while mainstreaming their ideas. Even when lawful, these trends should be monitored carefully, and tactics highlighted in this investigation (for example, occupying the cyberspace and saturating the public debate) must be brought to light. They contribute to exaggerating the penetration of extremist ideas within French society on social media, which is then mirrored in mainstream media, and can influence the key agenda-setting momentum of the presidential election.
The question of platform migration of known banned actors and the need for tech companies to cooperate on this issue will be instrumental in the context of the implementation of the Digital Services Act, which aims to provide a more coherent regulatory framework across platforms and EU member states.